01 / Market Research
Know the market before you commit a sprint.
Maker Compass maps competitors, pricing, positioning, gaps, and first wedges so your idea starts with context instead of guesswork.
Competitive scan. Direct and indirect competitors, mapped with pricing and positioning.
Audience segments. Who to build for first, and how they talk about the problem.
Differentiation wedges. Where the open lane is for your specific idea.
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